by Lyndsey Hall
22 September 2023
Looking to give your customers and their chosen recipients a joyful and triumphant experience when opening your confections this Christmas?
Whether you’re a lover of the classic red-and-green combo, or you prefer a more contemporary palette at Christmastime, it’s essential to set the right (Pan)tone with your confectionery packaging. And if there’s anything we’ve learned from over fifty years in the chocolate industry, it’s that the packaging is just as important as the treats inside.
So, with that in mind, let us show you how to perfect your presentation and catch your customers’ eye with enticing confectionery packaging this festive season…
We all have those cosy memories of receiving thoughtful, handmade gifts from our loved ones at Christmastime; from homemade treats in a reused biscuit tin, to handcrafted tree decorations made with salt-dough and glitter paint.
You can create those same feelings of warmth and merriment with your packaging by sticking to a traditional festive colour scheme of reds, greens and golds. Fill our Xmas Gift or Gold Baubles polypropylene bags with squares of enrobed marzipan or gianduja, or gingerbread biscuits dipped in dark chocolate, for a classic Christmas treat.
Or evoke images of that first seasonal snowfall with a white, blue and silver palette. Our Silent Night polypropylene bags feature a shimmering forest of fir trees beneath a starry night sky, perfect for showcasing white chocolate truffles, or flavoured chocolate shards decorated with Crispearls and creative powder!
The traditional ballotin comes into its own at Christmastime, with a festive golden sheen and an all-over snowflake print, or a pattern of trees, baubles and candy canes – stunning when finished with a bright red bow!
When it comes to ribbons, classic patterns such as tartan, snowflakes and stars never go out of style, and will call to your customers’ mind the festive periods of their youth, when all was merry and bright. Opt for a cheerfully festive ribbon to take your usual packaging from November to December, and back again, or stick with a classic cord, twist tie, or pre-tied bow in gold or silver to finish off your parcels of joy.
If glitz and glamour is more your style at Christmas, your customers will fall in love with our selection of jewel-toned chocolate box bases and lids. From punchy pinks and purples to vibrant oranges and greens, and a stunning range of metallics including gold, silver and copper, finding a combination you love that fits your brand has never been simpler. Plus, for a cleaner, more contemporary look, try our new internal clear box lids!
Or, for a softer, more subtle festive aesthetic, we have a range of boxes in pastel shades and muted patterns that will tickle your customers’ fancy. Combine textured or ribbed brown bases with pastel coffee lids and a vintage stitch craft ribbon, or fill our pastel turquoise cube boxes with cocoa powder dusted truffles and finish with a white satin ribbon, for that iconic Parisienne jewellery store look. You all know the one we mean…
And if you’re planning to deliver your sweet treats by post, you’ll definitely need our postal boxes! Specially designed to hold our chocolate boxes, from 6 chocolates all the way up to 25, and still fit through your customers’ doors, these mail order boxes are strong and sturdy and will protect your precious cargo, allowing your customers to order from afar, or even to send gifts to distant friends this Christmas.
Whether you’re looking for plastic—free, biodegradable, compostable or recyclable plastic confectionery packaging, there’s a box or bag to suit every taste and need. Our range of compostable bags look great and do good for the environment, while our scandi-style cotton bags are reusable and multi-functional.
Many of our polypropylene bags can be recycled, and most of our packaging is food grade and safe for direct contact – you’ll be glad to know! Plus, for everything else, there’s glassine cases and cushion pads.
For a thoroughly contemporary look, our range of cocoa shell boxes, sleeves and ballotins are made from 25% recycled cocoa shell, plus they’re recyclable and plastic free! Just finish with a grosgrain ribbon in your chosen colour for a classy, modern chocolate box.
Who needs Santa’s sack when our paper carrier bags come in a variety of festive colours and patterns?
Or, if the natural kraft look is more your style, our range of kraft confectionery packaging and accessories is both stylish and environmentally friendly.
Christmas is a time for giving; when the personal touch is key, and gifts become more thoughtful and indulgent. Create packaging that complements your products, and that your customers will be proud to gift to their loved ones, with our personalisation service.
Custom printed bags and hot-foil blocked boxes bearing your company logo, or a festive message, in a range of colours will really make your products stand out from the crowd this Christmas.
And for that extra personal touch, hampers are ideal for when your customers need an elegant gift, but they don’t have time to select all of the items and put them together in a beautiful arrangement themselves.
For more on our customisation service, from bakery and confectionery packaging to transfer sheets, take a look at our Personalised Packaging page.
Looking to really up your game and offer a luxury gift option to your customers this December? Elevate your creations with Valrhona chocolate, perfect for creating exquisite bonbon shells and enrobing your favourite fillings. Because who doesn’t want a little extra indulgence at Christmas?
Lyndsey is a marketing executive, writer and lover of books and chocolate from Sheffield.
Her favourite chocolate is Cacao Barry Lactee Superieure.