How to Premiumise Your Products with Decorations
If there’s one thing that elevates an on–trend sweet treat to the next level, it’s that extra little finishing touch. According to an Ipsos consumer survey, UK customers are willing to pay up to 50% more for desserts that look as good as they taste. Edible decorations aren’t just for fun, they’re an ideal, affordable addition that won’t only capture your customers’ attention, but will boost your business’s bottom line. Discover the wonderful world of decorations and level up your creations…
by Lyndsey Hall
03 October 2025
Research shows that consumers are buying less frequent treats, but when they do they want them to be extra indulgent and visually appealing. And according to a survey by Tate & Lyle, 8 out of 10 customers say they can taste the difference between baked goods made with premium versus standard ingredients.
One way to guarantee customers will come to you when they’re looking for a mood-boosting, soul-satisfying sweet treat is to make sure your dessert cabinet is full of eye-catching, mouth-watering confections. With just a few additions, you can turn any product into a social media native’s dream!
Here are a few ideas to help you find the right decoration for your chocolate and bakery creations. From colourful to crunchy, fun to flavourful, we’ve got something for every application:
Add Texture
Looking to add a little crunch with your décor? Kadaif is ideal for Dubai chocolate-style products, simply sprinkle a little onto pistachio cheesecakes, pastries and muffins and drizzle with chocolate to finish.
Roll truffles in chopped nuts for a crunchy, salty-sweet exterior with a silky-smooth chocolate centre. Crispearls are toasted biscuit balls wrapped in Callebaut chocolate, and come in five different colours, so you can choose the right flavour and colour combination for your application. They add a satisfying crunch and a chocolatey taste to cakes, mousses and ice creams.
Or for a soft, chewy texture, marshmallows are perfect as a topper for s’mores brownies and baked desserts. Sprinkle with Lotus Biscoff crumb for that dream campfire combination of biscuit, marshmallow and chocolate!
Crunchy honeycomb is perfect for coating in chocolate and using to decorate cupcakes, brownies and ice cream. Stir it into tiffin and rocky road with dried fruits for a tempting blend of chewy and crunchy textures, all-wrapped in irresistible chocolate.
Add Flavour
A drizzle of flavoured compound coating is an easy yet delicious way to add that finishing touch to your products. Choose from dark, milk or white chocolate flavoured, or even pistachio flavoured coating! Fancy a thicker, more indulgent topping for your traybakes? Mix your compound coating with the corresponding spread for a smooth, biteable layer – read our blog Top Tips for a Thicker, Cuttable Spread for Your Bakes to get the full details!
Decorate your biscuits and buns with candied fruit: candied ginger is perfect for gingerbread and autumnal spiced cakes, while lemon peel strips look fantastic on a lemon drizzle cake. And finish your desserts, ice creams and cheesecakes with a squirt of Colac’s topping sauces or a spoonful of their rich and decadent sundae toppings.
Add Fun
If you’re creating nostalgic bakes and confections that will appeal to the young at heart, then you can’t go wrong with chocolate sprinkles or sugar strands! Sprinkle onto iced school cake, brownies and cupcakes for a little added texture and an eye-catching pop of colour.
Popping candy adds a fun texture and explosive mouthfeel to chocolate bars, cupcakes and cheesecake. And a splash of visual flair can be added to almost any pastry, cake, buttercream or chocolate with food colourings. Choose from coloured cocoa butters for chocolate and powder or gel colours for doughs, batters, creams and more.
Add Style
Create a classy confection with elegant chocolate pencils, curls and blossoms. Top mousses, cheesecakes and desserts, scatter over ice cream and decorate celebration cakes with the real taste of Belgian chocolate by Callebaut.
Or for a traditional look, opt for stunning crystallised flowers from Candiflor. Choose from violet petals and flower fragments, whole roses, petals and fragments, lilac petals and crystallised mint.
Cocoa butter transfer sheets are a quick and easy way to elevate chocolate bars, buttons, lollipops and bonbons. Pipe discs of tempered white chocolate directly onto the transfer sheet and allow to set before peeling off and using to top cupcakes and cakes, or simply pop into a bag as upmarket chocolate buttons. You can even order branded transfer sheets and create chocolates with your own logo!
And for that final flourish on a chocolate muffin or coffee and walnut cake, or even an espresso martini, chocolate covered coffee beans look stylish and taste great.
Add Glamour
Go all out and glamourise your creations with a gold and silver leaf! Perfect for decorating your premium products, from champagne truffles to cakes and bakes that are fit for a queen. Or simply dust with creative powder or hybrid petal dust for a bold or subtle shimmer in a kaleidoscope of colours.
Give your tarts, mousse cakes and entremets a glossy shine with our range of neutral and chocolate glazes. And finish off your panna cotta, custard tarts and white chocolate mousses with a grate of Norohy’s Tadoka vanilla for a truly stylish look and taste.
Recipe Inspiration
Thinking of ways to grab your customers’ attention and tempt them to try? Take inspiration from one of these fabulous recipes and prepare to watch your products fly out!
Ready to Start Decorating?
You’ll find all the decorations mentioned here and more available to buy from Keylink, with single packs and bulk options for many of these fabulously versatile products.
Take your delicious creations to the next level with edible decorations! And don’t forget to tag us on social media, we can’t wait to see how you’ve used yours.
Lyndsey is a marketing executive, writer and lover of books and chocolate from Sheffield.
Her favourite chocolate is Cacao Barry Lactee Superieure.